Thought the MacBook Pro was expensive? Apple's rumored MacBook Ultra could 'cost significantly more'
Apple's incoming laptop with OLED touchscreen is set to be called the MacBook Ultra, according to a source who spoke to Macworld. Packing M6 silicon, it's expected to sit above the existing MacBook Pro M5. Macworld notes: "This new MacBook will cost significantly more than the current MacBook Pro and offer an entirely new feature set." We've heard a bit more about the rumored MacBook Ultra, a possible new model that Apple could have planned for its laptop range—and this Ultra branding could extend further than laptops, too. Macworld claims it has a source who reckons that the rumored MacBook with an OLED touchscreen won't be a MacBook Pro (as was believed until recently), but instead Apple will introduce a new category: the MacBook Ultra. The new MacBook Ultra is expected to be priced significantly higher than the current MacBook Pro, with an estimated 20% price hike. It will feature M6 Pro and Max chips, a thinner design, and an OLED touchscreen, setting it apart from existing models. The expected launch window is the first half of 2027, though Apple has pushed it back from late 2026 due to the RAM crisis. All of this is rumored, so the details should be taken with a grain of salt. The MacBook Ultra branding aligns with Apple’s existing scheme of processors (base, Pro, Max, Ultra), reinforcing its premium positioning. Additionally, rumors suggest Apple may introduce an iPhone Ultra, iPad Ultra, Mac Studio Ultra, and even AirPods Ultra with built-in cameras, further expanding the Ultra branding across its hardware lineup.
Source: TechRadar