19 Jun 2026
L’Oréal accelerates generative AI content engine with fresh OpenAI deal
OpenAI’s advertising platform remains a building site, but marketers remain incredibly keen to forge alliances with the generative AI leader. L’Oréal is the latest to strike a deal, this week unveiling a partnership to give it a leg up in product discovery and to use the organization’s latest models in its CreAItech marketing production system. Subsidiary brand Maybelline is also set to integrate…
